Core Insights - Digital education represents a systematic transformation of traditional education through digital technologies, aiming for a comprehensive upgrade of educational resources, teaching methods, and learning environments [1][2][5] - China is advancing its digital education strategy to support personalized learning, lifelong learning, and the expansion of quality educational resources, leveraging its vast educational system [5][7] - The digital education user base in China is projected to reach 355 million in 2024, an increase of 6 million from 2023, with the market size expected to grow to 468.5 billion yuan, up by 55.2 billion yuan [5][8] Digital Education Industry Definition and Characteristics - Digital education is characterized by the use of internet, artificial intelligence, and big data to create an open, flexible, and personalized educational system, promoting educational equity and quality [2][4] - Key features of digital education include boundary-less learning, data-driven decision-making, and personalized adaptation, as highlighted in UNESCO's 2021 Global Education Monitoring Report [2][4] Current Development Status - The digital education market in China is experiencing growth, driven by the application of technologies such as AI, big data, and virtual reality, with a projected market size of 528 billion yuan by 2025 [5][8] - The user base for digital education is expected to grow steadily, reaching 368 million by 2025 [5][8] Industry Value Chain - The digital education industry value chain consists of upstream content creation and copyright management, midstream digital education service platforms, and downstream sales through various marketing channels targeting schools, training institutions, and individual learners [5][6] Development Environment and Policies - China is committed to enhancing its education system through digital transformation, as outlined in national strategies and policies aimed at improving educational resources and fostering a digital learning environment [7][8] Competitive Landscape - The digital education industry in China is characterized by leading companies dominating the market, with diverse competition in niche segments and increasing cross-industry competition [9] - Major players include 51Talk, Yuanfudao, and Alibaba, with significant company distributions in provinces like Guangdong and Beijing [9] Future Trends - Digital education is evolving towards a more personalized, equitable, and efficient model, driven by technological advancements and societal changes, focusing on lifelong learning and skill development [10]
2025年中国数字教育行业政策、产业链、发展规模、竞争格局及发展趋势研判：中国巨大的学生和在职人员数量为数字教育提供了广阔的市场基础[图]