销量持续回暖，谁说燃油车不行了？

Core Insights - The automotive industry is witnessing a significant shift, with internal combustion engine (ICE) vehicles showing signs of recovery despite the prevailing dominance of electric vehicles (EVs) [1][9][12] - The sales of ICE vehicles have increased consistently from June to September, indicating a potential turning point in the market dynamics [1][9][11] Group 1: Sales Performance - In June, the retail sales of ICE vehicles reached 973,000 units, a year-on-year increase of 6.2%, ending a previous decline [1] - By July, sales rose to 981,000 units, with a year-on-year growth of 8.4% [1] - In August, sales surpassed one million units, reaching 1,074,000, representing a month-on-month increase of 9.5% and a year-on-year increase of 12.9% [1] - In September, the retail sales of ICE vehicles continued to climb, reaching 945,000 units, higher than previous forecasts [2] Group 2: Market Dynamics - The recovery of ICE vehicle sales is closely linked to improvements in smart technology and competitive pricing strategies [2][6] - The J.D. Power 2023 NVIS study indicates that the importance of smart technology in consumer purchasing decisions has increased, with its influence rising to 14%, just behind vehicle quality and performance [2] - The average promotional discount for traditional ICE vehicles in September was 23.9%, reflecting a 1 percentage point increase from the previous month [6] Group 3: Competitive Strategies - New models like the Volkswagen Sagitar L have introduced advanced hardware and software features, enhancing the smart driving experience and addressing previous shortcomings [5][8] - The introduction of competitive pricing strategies, such as one-price sales, has significantly boosted the sales of models like the Buick Regal and Nissan Sylphy [6][8] Group 4: Future Outlook - Despite the recovery of ICE vehicles, the market for EVs continues to grow, with a retail sales figure of 1,296,000 units in September, marking a year-on-year increase of 15.5% and a penetration rate of 57.8% [9][12] - The upcoming implementation of reduced vehicle purchase taxes in 2026 is expected to stimulate consumer purchases, potentially benefiting ICE vehicles in the long run [11][12] - The ongoing technological advancements and competitive pricing strategies are crucial for ICE vehicles to maintain their market presence amidst the rapid growth of EVs [12]