经营承压：西贝害怕再次卷入“预制菜”风波

Core Viewpoint - The company West B has denied rumors about launching a new pre-packaged food business, clarifying that its newly registered company is primarily for restaurant operations and does not indicate a shift towards pre-prepared meals [1][10]. Group 1: Company Operations - West B's new company, registered on September 30, has a capital of 1 million yuan and focuses on restaurant services and the sale of pre-packaged foods [1]. - The founder, Jia Guolong, reported significant drops in daily sales, estimating a decline of 1 million yuan on September 10 and 11, and a potential drop of 200,000 to 300,000 yuan on September 12 [2]. - In response to the crisis, West B has implemented several operational changes, including switching to non-GMO soybean oil and introducing fresh ingredients in various dishes starting from mid-September [3]. Group 2: Marketing and Promotions - By the end of September, West B issued 100 yuan vouchers and reduced prices on certain menu items as part of its promotional strategy [4]. - The company's efforts appear to be effective, as evidenced by full restaurants during the National Day holiday, with some locations experiencing slight queues [5]. Group 3: Industry Context - The restaurant industry is facing challenges, with many national brands reporting declines in revenue and profit this year. West B is also experiencing a downward trend in revenue as of May 2025 [6]. - The company has chosen to communicate openly with the public during this recovery phase, indicating a proactive approach to managing its reputation [7]. - The registration of the new company suggests that West B remains optimistic about its future prospects [8].