Sou Hu Cai Jing·2025-10-14 01:57Core Insights - The global wearable wristband device market is experiencing significant growth, with shipments expected to reach 50.2 million units by Q2 2025, representing a 13% year-over-year increase [1][4]. Market Overview - Strong demand for entry-level devices and advanced tracking features are driving market expansion. The market is projected to grow by 8% in 2025 and 9% in 2026 [1]. - The market value of wearable wristband devices is anticipated to reach $36.6 billion in 2024 and exceed $40 billion by the end of 2025 [4]. Competitive Landscape - In Q2 2025, the top five vendors by shipment volume are Xiaomi (9.5 million units, 18.9% market share), Huawei (8.8 million units, 17.4% market share), Apple (7.6 million units, 15.2% market share), Samsung (4.3 million units, 8.6% market share), and Noise (2.0 million units, 4.0% market share) [5]. - Despite only accounting for 32% of total shipments, smartwatches will represent 69% of the overall market value in the second half of 2025 [4]. Vendor Performance - Xiaomi's shipments increased by 61% year-over-year, while Huawei's grew by 47%. Apple experienced a slight decline of 1%, and Noise saw a decrease of 15% [5]. - The "Others" category, which includes various smaller brands, saw an 8% decline in shipments [5].