Sou Hu Cai Jing·2025-10-14 01:57Core Insights - The launch of JD.com's "Super Trial Day" on October 11 marked the beginning of the 11.11 shopping festival, featuring products available for trial at prices as low as 1 yuan, highlighting the rise of the "sample economy" [1][4] Group 1: Sales Performance - On October 11, the trial channel orders increased by 5.74 times year-on-year, with the number of new brand users growing fivefold, and over 2800 brands doubling their orders [4] - Popular trial products included high-demand items such as skincare, makeup, and baby food, indicating a broad consumer interest across various categories [4] Group 2: Consumer Behavior - The rise of the "sample economy" is attributed to the appeal of small, portable packaging, lower prices, and the satisfaction of trying new products, leading to a shift in consumer purchasing behavior [6] - A survey indicated that 51.2% of women prioritize rational consumption, with 68.6% preferring sample products, especially in high-frequency categories like beauty and personal care [6] Group 3: Market Trends - From 2019 to 2023, JD.com's sample sales increased by 4.3 times, with projections showing a growth of over 2.5 times by September 2025 compared to 2023 [11] - The emergence of the sample economy reflects a trend towards rational consumption, diversified channels, and refined brand marketing, establishing it as a significant segment in the consumer market [11]