CHOW SANG SANG(HK:00116) Sou Hu Cai Jing·2025-10-14 02:14Core Viewpoint - The recent surge in gold prices, reaching historical highs, is driven by multiple factors including changes in monetary policy, geopolitical risks, and increased central bank purchases of gold [5][6]. Group 1: Gold Price Trends - As of October 14, spot gold prices reached $4,143 per ounce, marking a 0.82% increase, with prices surpassing $4,100 on the evening of October 13, reflecting a year-to-date increase of over $1,400 per ounce, or more than 56% [1]. - The price of 24K gold jewelry in China has also risen, with brands like Chow Sang Sang reporting prices of 1,213 RMB per gram as of October 14, up approximately 400 RMB per gram from early 2025 [3][4]. Group 2: Factors Driving Gold Prices - The rise in gold prices is attributed to three main factors: the shift in monetary policy expectations from major central banks, ongoing geopolitical risks, and the long-term trend of central banks increasing their gold reserves [5][6]. - Structural fund flows are identified as a key driver of the current gold price increase, with central bank purchases reaching historical highs, particularly from emerging markets, as a hedge against currency and reserve risks [6]. Group 3: Investment Perspectives - Goldman Sachs has raised its gold price forecast for the end of 2026 from $4,300 to $4,900, citing strong demand from central banks and private sector diversification [7]. - Investment strategies regarding gold should consider individual risk tolerance and investment goals. For consumer gold, it is advised to purchase in moderation, while for investment gold, a dollar-cost averaging approach is recommended to mitigate short-term volatility [8].