央视网：“荆楚粮油”品牌十周年惠民活动在武汉举行

Core Insights - The "Jingchu Grain and Oil" provincial public brand celebrated its 10th anniversary with a community event in Wuhan, showcasing the transformation of Hubei's grain and oil industry over the past decade [1][4]. Group 1: Event Overview - The event utilized a combination of "online content attraction + offline interactive experience," featuring over 10 grain and oil companies and more than 100 quality products under the "Jingchu Grain and Oil," "Jianghan Rice," and "Hubei Rapeseed Oil" brands [4]. - The venue included a "C-position stage + fun experience hall + five supply stations," creating an interactive space with artistic performances, food tasting, and live streaming sales to enhance consumer engagement and brand recognition [4]. Group 2: Consumer Engagement - Attendees enjoyed freshly cooked Jianghan rice, dishes fried in Hubei rapeseed oil, and local snacks like hot dry noodles and fried dough sticks, indicating strong consumer interest and participation [4]. - A specially made themed cake was presented on the main stage, culminating in a celebratory moment shared by guests and representatives from the public [4]. Group 3: Industry Impact - Hubei has maintained a stable grain production of over 50 billion pounds for 12 consecutive years, solidifying its status as a major grain-producing province [4]. - The implementation of the "1+N+X" brand co-construction mechanism has led to the development of a collaborative matrix system, fostering the growth of influential provincial public brands like "Jianghan Rice" and "Hubei Rapeseed Oil," marking a transition from a "grain-producing province" to a "brand-strong province" [4].