Apple(US:AAPL) Feng Huang Wang·2025-10-14 03:29Core Insights - Apple's CEO Tim Cook announced the pre-order and sale dates for the iPhone Air during a live stream on Douyin, with pre-orders starting on October 17 and full sales on October 22 [1][5] - The three major Chinese telecom operators have officially received approval to launch eSIM mobile services, which is crucial for the iPhone Air's market entry in China [2][3] Group 1: eSIM Technology - eSIM technology is a virtual SIM card embedded in devices, eliminating the need for a physical SIM card slot, thus saving space and providing convenience for users [2] - The approval for eSIM services by the three major operators resolves the last hurdle for the iPhone Air's launch in China, as it relies entirely on eSIM technology [2][3] - The introduction of the iPhone Air, which is fully eSIM compatible, is expected to accelerate the adoption of eSIM technology in the Chinese market [3] Group 2: iPhone Air Specifications - The iPhone Air is the thinnest iPhone ever, measuring only 5.6 mm in thickness, and features the new A19 Pro processor and N1 chip, with a 30% reduction in baseband power consumption [4] - The pricing for the iPhone Air in China is set at 7999 yuan for the 256GB version, 9999 yuan for the 512GB version, and 11999 yuan for the 1TB version, positioning it between the iPhone 17 and iPhone 17 Pro series [4] Group 3: Tim Cook's Visit to China - Tim Cook's visit to China signifies Apple's commitment to the Chinese market and includes direct engagement with consumers through platforms like Douyin [5] - The official flagship Apple Store on Douyin has gained over 3.29 million followers, indicating strong consumer interest and engagement [5]