Apple(US:AAPL) Qi Lu Wan Bao·2025-10-14 03:40Core Points - Apple CEO Tim Cook announced the pre-order date for the iPhone Air in China, set for October 17 at 9 AM, with sales starting on October 22 [1][11] - This marks Tim Cook's first live-streaming sales event targeting Chinese consumers [3] - The iPhone Air features a sleek design, measuring only 5.5 mm at its thinnest point, making it the thinnest iPhone ever [3] - The device is equipped with a 6.6-inch 120Hz ProMotion OLED display and powered by the A19 chip, emphasizing performance and energy efficiency [3] - The iPhone Air exclusively supports eSIM technology, eliminating the physical SIM card slot [3][4] Industry Context - Chinese telecom operators, including China Mobile, China Unicom, and China Telecom, have received approval to conduct commercial trials for eSIM services [4] - The iPhone Air will be sold as an unlocked device, allowing customers to choose their network provider without being tied to long-term contracts [4][7] - The starting price for the iPhone Air is set at 7,999 yuan, with a purchase limit of two units per customer [7][11]