人工智能驱动设备升级，全球智能手机Q3出货量增长2.6%

Core Insights - Global smartphone shipments increased by 2.6% year-on-year in Q3, driven by strong demand for high-end models and AI-enabled devices [1][2] Industry Analysis - Despite economic uncertainties and tariff fluctuations, smartphone demand remains resilient, supported by high-end features, attractive pricing, and trade-in promotions [2] - IDC's Senior Research Director, Nabila Popal, highlighted the impressive growth of the smartphone industry amid ongoing economic challenges [3] - IDC's Vice President, Francisco Jeronimo, noted strong demand for Apple's new iPhone 17 series, with pre-sales exceeding the previous generation, and Samsung's Galaxy Z Fold 7 and Galaxy Z Flip 7 outperforming all previous foldable models [3] Data Overview - In Q3, global smartphone shipments reached 322.7 million units, with Samsung leading at 61.4 million units and Apple following closely with 58.6 million units, marking a nearly 3% year-on-year increase for Apple [3] Future Outlook - IDC maintains an optimistic outlook for the remainder of 2025, anticipating strong smartphone sales growth driven by aggressive promotional activities, ongoing AI feature expansion, and continuous device innovation [4]