正观新闻：蜜雪冰城要跨界卖啤酒

Group 1 - The core point of the article is that Mixue Ice City has expanded its business into the alcoholic beverage sector by acquiring a 53% stake in Fresh Beer Fulu Family for a total price of 297 million yuan, marking a strategic attempt to find a second growth curve [1][6] - The acquisition includes an investment of 285.6 million yuan for new registered capital and an additional 11.2 million yuan for a 2% stake from an independent third party, achieving absolute control over Fresh Beer Fulu Family [6] - Fresh Beer Fulu Family, established in 2021, specializes in fresh beer products and aims to achieve profitability by August 31, 2025, with a projected profit of 1.0709 million yuan [7] Group 2 - The move to enter the fresh beer market is seen as a significant step for Mixue Ice City, which aims to create synergies with its main brand and coffee sub-brand "Lucky Coffee" [7] - The trend of new tea beverage brands crossing into the alcohol sector has been increasing, with many brands launching alcoholic products or opening specialized bars [7]