看盘记丨紫京宸园准购房者的难题：稀缺地段与高压线的抉择

Core Insights - The newly launched residential project, Zijin Chenyuan, in Beijing's Chaoyang district offers a new option for homebuyers looking to upgrade, with a focus on high-quality housing standards and a high usable area ratio [1][3] Pricing and Market Position - Zijin Chenyuan opened on October 12, with prices ranging from 96,000 to 105,000 yuan per square meter, slightly higher than the lower end of comparable high-end properties in the area [1][3] - The project is positioned within the high-end residential price range, with its pricing strategy aimed at attracting buyers from older properties in the vicinity [3][4] Target Demographics - The project caters to a significant number of upgrade buyers in the area, as surrounding properties are generally older, with many being around 20 years old [3][4] - The high usable area ratio of over 90% for its units is a key selling point, appealing to potential buyers looking for better living conditions [4] Amenities and Design - Zijin Chenyuan features a large clubhouse of 5,700 square meters and a landscape design that integrates traditional and modern aesthetics, enhancing its appeal [6] - The project includes various unit types ranging from 133 to 278 square meters, although the wide range may affect the perceived exclusivity of the community [6] Location and Environmental Factors - The project is well-located near major roads and parks, but some units face noise issues from nearby traffic and proximity to high-voltage power lines, which may deter some buyers [8][9] - To mitigate noise concerns, the project has upgraded windows for smaller units to five-layer glass, while larger units have three-layer glass [8] Market Reception - The project has seen strong interest, with over 400 prospective buyers registered before the opening, indicating a positive market reception [4] - The pricing strategy and high-quality design are expected to drive further interest, although concerns about noise and environmental factors remain [8][9]