Core Viewpoint - Tianfeng Securities has upgraded the rating of ZhiZi City Technology (09911) to "Buy" based on its diversified product matrix and significant AI-driven business growth, projecting continued revenue and profit growth in the coming years [1] Group 1: Financial Performance - For the first half of 2025, ZhiZi City Technology reported a revenue of 3.181 billion yuan, a year-on-year increase of 40.0% [1] - The social business segment generated approximately 2.834 billion yuan, reflecting a year-on-year growth of 37.0% [1] - The adjusted EBITDA for the first half of 2025 reached 650 million yuan, representing a year-on-year increase of 44.0% [2] Group 2: Product and Market Development - The company has seen over 100% revenue growth in the SUGO product, driven by enhanced user engagement and content supply [1] - The flagship game, "Alice's Dream: MergeGames," has entered a long-term operational phase, marking the beginning of its profitability recovery period [2] - The company has launched an AI creative content community, Aippy, which allows users to generate interactive content using natural language [3] Group 3: Strategic Expansion - ZhiZi City Technology is actively expanding its market presence in the Middle East and North Africa, with a reported business scale growth of over 60% in these regions [3] - The establishment of regional headquarters in Riyadh and a global headquarters in Hong Kong signifies the company's commitment to its globalization strategy [3] - The company is focusing on deepening the integration of AI technology with business scenarios to enhance its market development efforts [3]