Bei Jing Shang Bao·2025-10-14 06:33Core Insights - Alibaba's cross-border e-commerce platform AliExpress has announced its overseas "Double 11" and "Black Friday" promotional plans, starting with a pre-sale on November 8 and running through December 3 [1] Group 1: Promotional Strategy - The promotional period will focus on three key strategies: commission incentives, overseas warehousing, and brand expansion [1] - AliExpress offers up to 7% commission on sales for quality POP merchants, with some merchants earning as much as $30,000 [2] - The platform encourages the sale of lightweight items under $10 to enhance operational efficiency and user experience [2] Group 2: Merchant Support and Growth - AliExpress provides AI diagnostic tools to help merchants achieve their goals, offering a 10% reduction in GMV targets for those who complete specific actions [2] - In the first half of the year, the order volume for AliExpress's warehouse shipments doubled year-on-year, and the number of quality merchants with GMV exceeding $50,000 increased by 25% [2] - Over 40% of merchants participating in the commission program received tangible financial rewards [2] Group 3: Overseas Warehousing and Product Categories - The overseas warehousing service has expanded to over 30 countries, with a significant increase in local stock levels [2] - More than 50% of the transaction volume for large items like furniture and appliances comes from overseas warehousing [2] - A record number of 100,000 artificial Christmas trees are being shipped overseas, marking a new high for holiday inventory [2] Group 4: Brand Expansion - AliExpress is focusing on brand expansion with the launch of the "Brand+" channel, allowing brands to achieve higher sales at half the cost of Amazon [2] - The number of new brands joining the platform increased by 75% in the first half of the year [2] - The platform has identified four core product categories as growth drivers: brand products, IP products, quality products, and seasonal products, with GMV penetration reaching 40% [3] - IP product GMV grew by 50% year-on-year, while seasonal products saw a threefold increase [3]