还是放不下预制菜？西贝回应

Core Viewpoint - The establishment of a new company by Xibei has sparked renewed attention, particularly in the context of its previous controversies surrounding prepared dishes and its impact on store operations [1][4]. Group 1: Company Developments - Xibei has established a new company, Shenzhen Yuhua Meihao Catering Management Co., Ltd., which is 95% controlled by Inner Mongolia Xibei Catering Group Co., Ltd. and focuses on pre-packaged food sales and food internet sales [1]. - The new company is intended to serve as an operating entity for Xibei's stores, with its main business being "catering services," and does not signify a shift towards prepared dishes [1]. - Xibei's founder, Jia Guolong, clarified that the company previously offered prepared dishes but has since ceased that practice, currently only selling a limited range of pre-packaged foods [1]. Group 2: Financial Impact and Response - Following controversies regarding prepared dishes, Xibei experienced a significant drop in daily sales, with a reported decrease of 1 million yuan on September 10 and 11, and an expected drop of 200,000 to 300,000 yuan on September 12 [5]. - In response to customer dissatisfaction, Xibei announced adjustments to its food preparation processes, including transitioning to on-site cooking and changing cooking oils to non-GMO soybean oil [5]. - To recover from declining customer traffic, Xibei initiated a promotional campaign offering 100 yuan dining vouchers and implemented price reductions on 33 dishes, with some prices dropping by over 20% [5].