Core Viewpoint - The recent price drop by DJI has been linked to competitive pressures from Insta360, leading to a marketing apology from Insta360's CEO, which has generated significant consumer engagement and discussion on social media [1][3][5]. Group 1: Company Actions and Responses - Insta360's CEO Liu Jingkang issued an apology on Weibo, acknowledging that the company's actions may have contributed to DJI's price reduction, and offered a 100 yuan voucher to customers who purchased DJI products during a specific period [1][3]. - DJI announced a price adjustment as part of its regular promotional activities for the upcoming Double Eleven shopping festival, with significant discounts on various popular products [3][5]. - Consumers who purchased DJI products during the promotional period have expressed intentions to return items or seek refunds, with some successfully obtaining refunds [5]. Group 2: Market Dynamics and Competition - The competitive landscape between Insta360 and DJI is intensifying, as evidenced by the recent marketing strategies and consumer reactions [5][6]. - Insta360 has been expanding its product offerings, including entering the drone market with a new panoramic drone, indicating a strategic move to compete directly with DJI [6]. - Market share data shows that Insta360's share has increased from 28.4% in 2023 to 35.6% in 2024, while DJI's share has decreased from 19.1% to 13.2%, highlighting a shift in competitive positioning [7]. Group 3: Financial Performance - Insta360 reported a revenue of 3.671 billion yuan for the first half of the year, reflecting a year-on-year growth of 51.17%, while net profit increased slightly by 0.25% to 520 million yuan [7].