中国市场2024年已达全球总销售额的11% 倍耐力将继续加码在华投资

Core Insights - Pirelli celebrates its 20th anniversary in China, reaffirming its long-term commitment to the Chinese market and plans for continued investment [1][3] - The company has established three factories in China and employs over 5,000 people since its entry in 2005 [1] - Pirelli's sales in China are projected to account for 11% of its global total sales by 2024, highlighting the market's significance [4] Company Strategy - Pirelli views China as a strategic market, emphasizing the importance of collaboration with local automotive manufacturers to drive innovation [3][4] - The company has implemented a localization strategy, increasing its production capacity to approximately 15 million passenger car tires, with over 90% being high-value products [5] - Pirelli's Asia-Pacific R&D Innovation Center was established in Jining, reinforcing China's critical role in the company's global operations [5] Market Dynamics - China is a key high-end tire market with a current vehicle ownership of approximately 350 million, and over 21 million vehicles sold in the first eight months of 2025, with 45.5% being electric vehicles [4] - Pirelli's Cyber™ tire technology, which integrates hardware and software for real-time data transmission, is being tested by local manufacturers for application in new vehicle models [4]