Sou Hu Cai Jing·2025-10-14 08:09Group 1 - The core idea emphasizes the importance of founder's personal brand (IP) in influencing stock price fluctuations and investor perception, highlighting that it is a necessary aspect of business strategy rather than an optional one [2][4] - Building a founder's IP begins with identifying content positioning that resonates with investors, focusing on how the founder navigates the company through cycles rather than just showcasing past successes [2] - The choice of communication channels is crucial; high-end interviews are more effective for establishing authority compared to fragmented social media interactions [2] Group 2 - During crises, the performance of a founder's IP serves as a critical test, as demonstrated by Haidilao's management response to a hygiene scandal, which showcased accountability and transparency [3] - The creation of a founder's IP is not merely about exposure; it requires alignment with the company's strategic execution to avoid disconnects that can lead to reputational damage, as seen in the case of LeEco's founder [3] - A systematic approach to building a founder's IP is provided by the "Chief IPO" program, which focuses on deep dialogues to extract and present the founder's vision and resilience effectively [3] Group 3 - The essence of the capital market is trust, and when financial data becomes similar across companies, the thought leadership of founders becomes a key differentiator [4] - Establishing trust through professional content, amplifying influence through authoritative platforms, and solidifying image through crisis communication are identified as the correct pathways for building a public company's founder IP [4]