Zhi Tong Cai Jing·2025-10-14 08:29Core Insights - The report highlights a significant increase in domestic tourism during the 2025 National Day and Mid-Autumn Festival holiday, with a total of 888 million trips made, representing a 16.1% increase compared to 2024 and a 13.6% increase compared to 2019 [1] - Total spending by domestic tourists reached 809.02 billion yuan, marking a 15.4% increase from 2024 and a 24.5% increase from 2019 [1] - The average spending per customer was 911 yuan, showing a slight decrease of 0.6% from 2024 but an increase of 9.7% from 2019 [1] Domestic Tourism Performance - Major scenic spots reported impressive visitor numbers, with Huangshan receiving 199,800 visitors, a 7.54% increase from the previous year [2] - Changbai Mountain welcomed 221,700 visitors, achieving both "flow" and "quality" improvements [2] - Tianshan Tianchi received over 120,000 visitors, generating more than 61 million yuan in tourism revenue [2] Duty-Free Shopping Growth - Hainan's duty-free sales reached 944 million yuan during the holiday, with 122,900 shoppers, reflecting increases of 13.6% and 3.2% respectively from 2024 [3] - The average shopping amount per person was 7,685 yuan, up 10% from the previous year [3] - The ongoing duty-free shopping trend is contributing to a double-digit growth in Hainan's tourism retail market [3] Travel Volume Records - The Ministry of Transport reported a record high of 2.432 billion cross-regional trips during the holiday, averaging 304 million trips per day, a 6.2% increase from 2024 [4] - Railway passenger volume was estimated at 153.96 million, with a daily average of 19.24 million, up 2.6% year-on-year [4] - Road travel was projected at 2.24751 billion trips, with a daily average of 28.094 million, reflecting a 6.5% increase [4] Macau Tourism Highlights - Macau welcomed 1.144 million visitors during the holiday, averaging 143,000 per day, a 1.9% increase from 2024 [5] - The peak day saw 191,000 visitors, setting a record for the highest daily visitor count during the National Day holiday [5] - Hotel occupancy rates in Macau averaged 87.9% during the holiday period [5]