Sou Hu Cai Jing·2025-10-14 09:19Core Viewpoint - The recent resignation of Zong Fuli, the leader of Wahaha Group, has sparked widespread market attention, with mixed opinions on its potential impact on the brand's image and market performance [1] Group 1: Management Changes - Zong Fuli announced her resignation to focus on her new brand "Wah Xiaozong," while still remaining the second-largest shareholder of Wahaha [1] - The market reaction to this management change has been varied, with some consumers believing that the product quality is more important than leadership changes [2] Group 2: Consumer Sentiment - Consumers interviewed expressed that the leadership change would not significantly affect their purchasing decisions, emphasizing the importance of product quality [2] - There is an openness among consumers to try Zong Fuli's new brand, indicating a focus on product performance rather than brand leadership [2] Group 3: Market Performance - A visit to a Wumei supermarket revealed significant promotional efforts for Wahaha products, with a 38% discount on a 12-pack of purified water, showcasing a competitive pricing strategy [3] - In contrast, a Walmart store showed no availability of Wahaha products, highlighting a disparity in distribution capabilities compared to competitors like Nongfu Spring [3] - Overall, Wahaha's offline sales have not shown significant abnormal fluctuations due to the management change, with consumer purchasing decisions primarily driven by product value and availability [3]