Nike CEO Elliott Hill's first year: Wall Street grades his comeback plan a B.

Elliott Hill is one year into his marathon effort to get Nike back on track.Hill rejoined Nike as CEO on October 14, 2024, after a decadeslong career at the sportswear giant. The former president of consumer and marketplace, who retired from Nike in 2020, returned to lead the company through declining sales, slowing growth, and heightened competition from smaller brands. Nike shares jumped about 8% on the day Hill's appointment was announced in September.Hill seemed to start his term with a sprint. He ca ...