Guan Cha Zhe Wang·2025-10-14 09:40Core Insights - JD.com has reported strong performance during the 11.11 shopping festival, with significant increases in user engagement and sales across various categories [1][3]. User Engagement - From October 9 to 10, the active user count on the JD.com app increased by 47.6% year-on-year, leading the industry in growth [1]. Sales Performance - Sales in key categories such as home appliances, mobile phones, digital products, and computers saw order volumes increase by over 70% year-on-year as of noon on October 14 [1]. - Emerging categories like AI hardware, smart robots, and 3D printers experienced remarkable growth, with smart robot sales increasing fivefold and AI glasses growing over three times [3]. - Home appliance and furniture new product sales surged over four times year-on-year, with over 1,000 brands seeing their "lightning new products" sales increase by over 100% [3]. - Specific products such as large-screen TVs, multi-tub washing machines, and zero-gravity sofas saw sales increase by over ten times, while other items like ice-making refrigerators and health-oriented air conditioners also saw significant growth [3]. Custom Products - JD.com continues to expand its lead in exclusive custom products, with sales increasing by over ten times year-on-year [3].