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多地关店收缩 85度C回应:汰换择优
Bei Jing Shang Bao·2025-10-14 09:42

Core Insights - The long-established bakery chain 85°C has announced the closure of several stores, including those in Hangzhou, Shanghai, Tianjin, and Guangdong, which has sparked public discussion [1] - The company stated that the closures are part of a strategic adjustment in its expansion plan, focusing on optimizing store performance while planning to increase franchise locations by the end of the year [1] - The parent company, Meishi-KY, has decided to adjust its operational strategy in mainland China, planning to cease operations in specific regions and stores that have consistently underperformed [1]