Guan Cha Zhe Wang·2025-10-14 10:08Core Insights - The home appliance market in China is undergoing a transformation as companies partner with AI technology firms to explore new paths for growth following the end of government subsidies [1][3] - Major players like Haier, TCL, and Midea are actively engaging in AI collaborations, indicating a shift towards integrating AI into their product offerings and operational strategies [1][4] Group 1: AI Collaborations - Haier has signed a comprehensive strategic cooperation agreement with Alibaba, marking a significant step in the ongoing trend of home appliance and AI partnerships [1] - TCL is working with Alibaba Cloud to develop a specialized AI model focused on semiconductor display technology, enhancing smart terminal image quality and interaction [3] - Midea is collaborating with Huawei to create a smart home ecosystem, aiming for seamless interconnectivity across devices and brands [4] Group 2: Marketing and Global Expansion - The partnership between Haier and Alibaba will also focus on deepening cooperation in e-commerce, leveraging Haier's industrial strengths and Alibaba's overseas e-commerce framework to build a digital ecosystem [7] - International brands like Panasonic are also entering AI collaborations, with plans to develop smart home solutions for Southeast Asia and the Middle East in partnership with Alibaba Cloud [7]