Sou Hu Cai Jing·2025-10-14 10:31Core Insights - Apple's CEO Tim Cook is visiting China, starting with an exhibition in Shanghai, indicating the company's focus on the Chinese market [1] - Cook's surprise appearance in a live-streaming event on Douyin suggests a strategy to boost consumer confidence ahead of the annual Double 11 shopping festival [3] - The announcement of the iPhone Air's official release in China, along with a demonstration during the live stream, highlights Apple's commitment to engaging with the Chinese consumer base [5] Group 1 - Tim Cook's visit to China includes interactions with local artists and entrepreneurs, showcasing Apple's interest in local culture and innovation [1] - The live-streaming event marks Cook's first direct engagement with Chinese consumers, reflecting a shift towards digital marketing strategies [3] - The iPhone Air will be available for pre-order starting October 17, with Cook emphasizing its lightweight design during the demonstration [5]