Coty(US:COTY) Xin Jing Bao·2025-10-14 11:31Core Viewpoint - Coty Inc. is undergoing a significant strategic restructuring, focusing on a comprehensive evaluation of its mass beauty business to maximize long-term value and optimize asset allocation [1][2] Group 1: Business Overview - Coty Inc. was founded in 1904 in Paris and operates a range of iconic brands across fragrance, makeup, skincare, and body care, selling in over 120 countries [2] - The mass beauty segment, valued at $1.2 billion, includes brands such as CoverGirl, Rimmel, Sally Hansen, and Max Factor, with a nearly $400 million revenue contribution from Brazil [2][3] Group 2: Financial Performance - For the fiscal year ending June 30, 2025, Coty reported net revenues of $5.893 billion, a year-over-year decline of 3.68%, and a net loss of $381 million, compared to a profit of $76.2 million in the previous year [4] - The mass beauty segment experienced a revenue drop of 8% year-over-year, generating $2.073 billion in the same fiscal year [4][5] Group 3: Market Challenges - The mass beauty business has faced ongoing challenges, including a significant decline in the U.S. market, exacerbated by retailer inventory reductions and overall market pressures [4][5] - Coty has recorded a continuous decline in mass beauty revenues over four consecutive quarters, with Q1, Q2, and Q3 revenues of approximately $555 million, $554 million, and $470 million, respectively, reflecting year-over-year decreases of 3%, 8%, and 9.4% [6] Group 4: Organizational Changes - Coty is implementing organizational changes to integrate its high-end beauty and mass fragrance businesses, which together account for 69% of the company's sales [3][4] - The company has appointed Gordon von Bretten as president of the mass beauty division to explore potential in mass cosmetics, skincare, and personal care, while leading the strategic review [6]