Core Insights - Up Beauty's core brand, Han Shu, has officially announced Wang Jiaer as its global spokesperson, marking his first endorsement of a domestic beauty brand [1] - In 2024, Up Beauty's founder and CEO, Lv Yixiong, stated that "Chinese beauty is entering a golden period for domestic brands" and established a new group strategy of "single focus, multiple brands, globalization" [1] - Han Shu achieved a revenue of 5.591 billion yuan in 2024, representing a year-on-year growth of 80.9% [1] - Han Shu's self-developed "环六肽-9" ingredient has been certified as the "global self-research环六肽 pioneer" by Sullivan [1] - Up Beauty's globalization strategy is accelerating its presence in countries such as Russia, Vietnam, and Indonesia through various cooperation models [1] Company Strategy - The announcement of Wang Jiaer as the global spokesperson is a significant step in Up Beauty's globalization strategy [1] - The new strategy aims to position domestic brands to compete alongside international brands on a global stage [1] - Up Beauty is committed to expanding its reach in the global beauty market with a determined approach [1]
上美股份加速全球化布局