已故茶界泰斗“复活”做品牌代言？涉事茶企证实为AI合成

Core Viewpoint - The use of AI tools to create a video featuring the late tea master Zhang Tianfu has sparked significant attention and controversy, with family members and legal experts weighing in on the implications of such technology in representing deceased individuals [1] Group 1 - The video in question was produced by an AI tool and is associated with the Fujian Zhang Tianfu Brand Management Co., Ltd, which has acknowledged the AI-generated nature of the content [1] - Zhang Tianfu's widow, Zhang Xiaohong, has expressed intentions to pursue legal action to protect the legacy and image of her late husband [1] - Friends of Zhang Tianfu have criticized the AI-generated video as disrespectful to the deceased, highlighting the ethical concerns surrounding the use of AI in this context [1] Group 2 - Zhang Tianfu's son, Zhang Deyou, had previously authorized the tea company to create a video, indicating a complex family dynamic regarding the use of his father's image [1] - The relevant authorities have already conducted discussions with Zhang Deyou regarding the matter, suggesting regulatory interest in the use of AI for such purposes [1] - Legal expert Qiu Qingshuang from Fujian Tongmin Law Firm has stated that if the family believes the video infringes on the deceased's image, the platform should take necessary actions promptly [1]