贵州等多地积极探索酒旅融合发展新路径

Core Viewpoint - The Guizhou Provincial Government has issued a plan to promote the integration of culture, tourism, and sports from 2025 to 2027, aiming to enhance the development of Guizhou as a world-class tourism destination through various initiatives and projects [1][2]. Group 1: Key Initiatives - The plan aims to cultivate 10 internationally influential events, create 10 projects showcasing cultural and tourism characteristics, and launch 10 integrated consumption projects by 2027 [1]. - It emphasizes the development of the "Chishui River Valley Chinese Sauce Aroma" sports tourism route, linking famous wineries and enhancing cycling events in the region [1][2]. Group 2: Infrastructure and Experience Enhancement - The plan includes improving the infrastructure of key tourist sites like the Moutai Town and Xijiu Wine Valley to enhance visitor experience and extend their stay [2]. - The focus is on transforming Moutai Town from a production base into a key node in tourism routes, facilitating direct traffic to wineries through sports events and new business models [2]. Group 3: Industry Trends - The integration of wine and tourism is seen as a crucial path for the white wine industry to seek breakthroughs amid ongoing adjustments in the sector [3]. - Other regions, such as Sichuan, are also exploring similar integration strategies, indicating a broader trend in the industry [3]. Group 4: Strategic Recommendations - Experts suggest a strategic shift from B2B to B2C, focusing on consumer experience and creating immersive environments that combine wine with dining, lodging, and sports [4]. - Embracing digital marketing and utilizing big data for targeted promotions are recommended to enhance the wine tourism experience and optimize service delivery [4].