国庆假期大湾区文旅成绩亮眼，体育旅游成新引擎

Core Insights - The Guangdong-Hong Kong-Macao Greater Bay Area (GBA) experienced significant growth in tourism and cultural consumption during the extended National Day and Mid-Autumn Festival holiday from October 1 to 8, 2025, with over 39 million visitors and total consumption exceeding 37 billion yuan [1][2][3] Tourism Growth - Major cities in the GBA, including Guangzhou, Shenzhen, and Foshan, reported substantial increases in both visitor numbers and tourism revenue, with Guangzhou receiving 17.38 million visitors and generating 15.65 billion yuan in revenue, marking year-on-year growth of 5.5% and 18.1% respectively [2][3] - Shenzhen welcomed 9.2 million visitors, a 12.4% increase from the previous year, with tourism revenue reaching 8.94 billion yuan, up 17.6% [2][3] International Visitor Surge - The number of foreign tourists entering Shenzhen reached 91,000, a remarkable increase of 145.2% compared to the previous year, indicating a growing appeal of the city to international markets [3] - Experts suggest that the GBA should enhance its international marketing strategies and improve entry processes to attract more foreign visitors [3] Cultural and Sports Integration - The GBA leveraged the momentum from the 15th National Games to promote a "sports + tourism" model, with cities like Foshan hosting over 500 cultural and sports events, resulting in 4.58 million visitors and 4.04 billion yuan in revenue during the holiday [7][9] - The integration of traditional cultural elements, such as dragon boat racing, into tourism offerings has proven effective in attracting visitors, particularly younger and international tourists [7][9] Urban-Rural Tourism Dynamics - There is a noticeable trend of urban and rural tourism intermingling, with rural tourism in Guangzhou attracting 7.68 million visitors, reflecting an 8.2% increase [6] - The development of infrastructure and services in smaller cities and rural areas is contributing to a more balanced tourism landscape, appealing to a broader audience [6] Transportation and Connectivity - The GBA saw a significant increase in traffic during the holiday, with approximately 58.2 million vehicle trips recorded, a 9.61% rise [11] - Enhanced connectivity between cities is facilitating multi-destination travel, with tourists increasingly opting for self-driving trips and personalized itineraries [11][12] Cross-Border Travel Trends - The GBA's border crossings experienced a surge, with over 5.4 million people entering and exiting through various ports, a 7% increase [12] - Macau recorded a total of 1.144 million inbound travelers, with mainland visitors constituting 82.4% of the total [12][13] Diverse Tourism Offerings - The GBA's diverse tourism products cater to various preferences, from urban entertainment in Hong Kong to cultural experiences in Foshan and coastal leisure in Zhuhai, enhancing its attractiveness as a travel destination [13]