Stellantis overhauls Jeep Grand Wagoneer lineup under brand turnaround plan

Core Insights - Jeep is undergoing a significant overhaul of its Grand Wagoneer lineup for the 2026 model year as part of a long-term turnaround strategy aimed at revitalizing the brand [2][5] - The new Grand Wagoneer will start at under $65,000, which is competitive with current market pricing and includes additional features [3][5] - The revamped model will introduce a new extended-range powertrain, making it the first SUV to feature range-extended electric vehicle (EREV) technology [4][6] Group 1: Product Changes - The Grand Wagoneer will simplify its model lineup by eliminating the standalone "Wagoneer" nameplate and focusing on a unified branding strategy [2][5] - The initial pricing for the previous models exceeded $111,000, which was considered high for the brand [1] - The new model will feature updated exterior styling and a more straightforward ordering process to reduce consumer confusion [2][3] Group 2: Market Positioning - Jeep aims to regain market share and strengthen its brand presence in North America, which is crucial for Stellantis [4][5] - The turnaround plan includes reworking pricing strategies that had previously inflated above market norms, addressing dealer relationships, and introducing new products [5] - The Grand Wagoneer is positioned to compete effectively against rivals by aligning its pricing and features with market expectations [3][5]