Bei Jing Shang Bao·2025-10-14 13:32Core Insights - The traditional car sales model is undergoing a transformation with the introduction of the "National Good Car" by JD.com in collaboration with GAC Group and CATL, aiming to make car buying as convenient as purchasing a smartphone [1][4] Group 1: Collaboration and Product Offering - The new vehicle is a result of a partnership where GAC Group handles intelligent manufacturing, CATL provides battery technology and battery swap ecosystem support, and JD.com leverages its online and offline sales channels [4] - The vehicle will be sold through an "online customization + offline quick pickup" model, offering various packages such as "custom car cover version" and "maintenance enhancement version" [4] - JD.com has established a comprehensive automotive service covering purchasing, customization, maintenance, and usage, with nearly 3,000 service stores and over 40,000 partner locations [4] Group 2: Battery Swap Technology - The new vehicle will feature battery swap technology supported by CATL's subsidiary, which aims to provide efficient energy operation services [5] - GAC Group is the first automaker to collaborate with CATL on the battery swap ecosystem, with previous agreements to develop battery swap models and provide after-sales services [5] Group 3: Market Trends and Consumer Behavior - Economic experts suggest that the collaboration will help GAC Group overcome limitations in customer acquisition due to its regional sales and service channels [5] - Despite the innovative online sales approach, many consumers still prefer traditional test drives before making a purchase, indicating a challenge for online channels in after-sales service quality [6] - The future of automotive retail is expected to blend online and offline models, with e-commerce platforms driving customer acquisition while physical locations provide experiential services [6]