Alpha Modus Files Patent Infringement Lawsuit Against Lowe's for Unauthorized Use of AI Retail Technology
Lowe'sLowe's(US:LOW) Globenewswire·2025-10-14 13:49

Core Viewpoint - Alpha Modus, Corp. has filed a patent infringement lawsuit against Lowe's Companies, Inc. and Lowe's Home Centers, LLC, asserting six U.S. patents related to AI-driven retail technologies [1][3]. Patent Infringement Details - The lawsuit claims infringement of six patents covering technologies for real-time inventory management, customer assistance, personalized in-store advertising, dynamic store layout optimization, and behavioral data-driven retail engagement [3][5]. - The accused Lowe's systems include Dwell heat-mapping platform, Axis/Genetec camera network, Store Digital Twin, One Roof Media Network, Mylow Companion AI application, and Innovation Labs initiatives, which utilize real-time behavioral and visual analytics [4][6]. Technology Overview - The asserted patents protect methods for: - Using image recognition and behavioral data for dynamic inventory and pricing management [5]. - Delivering real-time personalized promotions based on shopper sentiment [5]. - Generating optimized store layouts from traffic and dwell-time analytics [5]. - Integrating AI-driven personalization engines linking in-store behavior with digital marketing [6]. Company Background - Alpha Modus Holdings, Inc. develops and licenses patented AI technologies that enhance physical retail performance through behavioral analytics and real-time computer vision [7].