Bei Jing Shang Bao·2025-10-14 13:48Core Insights - JD.com is simplifying its "Double 11" promotional strategy, focusing on "official discounts" with reductions as low as 10% [1] - The company is launching a new car in collaboration with CATL and GAC Group to attract consumer attention and drive traffic [1] - Other e-commerce platforms are also starting their promotions early to capture consumer interest following the National Day holiday [2] Group 1: JD.com's Strategy - JD.com has set the start date for its "Double 11" event on October 9, leading to a significant increase in sales across various categories, with orders for home appliances, mobile phones, and digital products up over 70% year-on-year [1] - The company is offering a maximum coupon package of 2111 yuan to enhance consumer engagement during the event [1] - JD.com plans to introduce eight surprise day activities from October 16 to November 7, featuring new product launches and exclusive sales [2] Group 2: Market Competition - Other platforms like Douyin and Kuaishou are also simplifying their promotional strategies, with Douyin offering discounts of 15% or more and consumer coupon packages worth up to 1000 yuan [2] - Brand competition is intensifying, with significant price reductions observed across various products, leading to high sales volumes, such as DJI's Action 5Pro selling over 200,000 units in a short period [3] - Brands are under pressure to adapt to more rational consumer spending habits, prompting them to prepare promotional strategies well in advance [3]