“胖东来”式改造后，永辉公布阶段性运营数据：已调改门店客流暴涨80%

Core Insights - Yonghui Supermarket has initiated a transformation under the "Fat Donglai" model, showing positive early results in customer traffic and profitability [1][3] - The company aims to enhance its focus on "people" and "products," transitioning from broad horizontal adjustments to refined, in-depth upgrades [1][3] Performance Metrics - Since the launch of the transformation in May 2024, average customer traffic in transformed stores has increased by 80%, with over 60% of these stores entering a stable phase [3] - The profitability of these stores has surpassed the highest levels seen in the past five years [3] - During the recent National Day and Mid-Autumn Festival, overall sales in transformed stores increased by over 100% year-on-year, with customer traffic also rising by over 80% [3] Financial Challenges - Despite initial positive indicators, Yonghui Supermarket continues to face significant financial difficulties, having reported losses for several consecutive years [3] - The company plans to close some long-term loss-making stores by mid-2025 [3] - The CEO expressed a goal to guide the company through its financial challenges over the next 2 to 3 years [3] Mechanism Reform - The transformation includes deep-seated mechanism reforms aimed at ensuring product value, with a focus on transparency and win-win cooperation with suppliers [4] - Yonghui plans to reduce its supplier base from 2,300 to 800 core strategic partners and implement a bare-price direct procurement model to lower costs [4] - Employee welfare is emphasized, with over 31 million yuan distributed in bonuses to employees from January to August 2025 [4] Product Strategy - The management has outlined a core direction focusing on a comprehensive product-centric transformation, aiming to identify 200 core strategic partners and develop 100 billion-yuan-level products within three years [6] - The company is launching two major product lines: "Yonghui Custom" for collaborations with well-known brands and "Quality Yonghui" as its private label, adhering to high standards [6] - Over 20 new products were showcased at the recent event, covering various categories, with plans to introduce 60 private label products this year and expand to 500 within five years [6] Industry Context - The transformation is seen as a critical move for Yonghui Supermarket to navigate challenges posed by membership stores, discount stores, and instant retail in the traditional supermarket sector [6] - The effectiveness of this strategy in converting initial operational improvements into sustained financial profitability will be a focal point for market observers [6]