当手机卷成相机 vivo、OPPO对标增距镜

Core Viewpoint - The smartphone industry is witnessing a shift towards external camera accessories, with major players like vivo and OPPO launching innovative products that blur the lines between smartphones and traditional cameras [1][9][10]. Group 1: Product Launches and Innovations - vivo has introduced the X300 series, featuring an external telephoto lens that enhances photography capabilities, marking its second attempt at offering such a photography kit [1][6]. - OPPO plans to unveil the "Hasselblad Professional Imaging Kit" alongside its Find X9 series on October 16, which also includes a similar external telephoto lens [1][10]. - The trend of integrating external lenses into smartphones is gaining traction, moving from niche to mainstream as companies like vivo and OPPO continue to innovate [3][6]. Group 2: Historical Context and Market Attempts - The concept of external smartphone lenses is not new, with Sony being an early pioneer in 2013 with its QX series, but initial attempts faced technical limitations that hindered widespread adoption [3][4]. - Other companies, including OPPO and Motorola, have also experimented with external lenses, but high prices and subpar user experiences led to limited market acceptance [4][6]. - Recent advancements in technology and design have allowed major players to revisit this concept, leading to products that are now considered market-ready [6][10]. Group 3: Market Dynamics and Consumer Preferences - The competition in the smartphone market is intensifying, with companies seeking differentiation through enhanced camera capabilities, as evidenced by the collaboration with professional camera brands [9][10]. - Data from IDC indicates that while the overall smartphone market is expected to grow, there is a notable divergence in performance among leading brands, with some experiencing declines in market share [10][11]. - The demand for higher-quality imaging among consumers is driving smartphone manufacturers to focus on camera technology as a key selling point in a saturated market [9][10].