Sou Hu Cai Jing·2025-10-14 15:57Core Insights - JD.com has reported a significant increase in consumer engagement and sales during the 11.11 shopping festival, with active users on the JD app rising by 47.6% year-on-year from October 9 to 10, leading the industry in growth [1] - The sales volume for electronic categories such as home appliances, mobile phones, and computers has surged over 70% year-on-year, indicating a strong consumer demand [4][6] - The introduction of various promotional strategies, including direct discounts and a "采销推荐" (Sourcing Recommendation) section, has enhanced the shopping experience and attracted more consumers [3][15] Sales Performance - JD.com has seen a tenfold increase in transaction volume for exclusive custom products, further solidifying its market leadership [4] - Emerging categories like AI hardware and smart robots have shown remarkable growth, with smart robot sales increasing fivefold and AI glasses growing over threefold [6] - The fashion sector has also performed well, with sales from nearly 2,000 brands in apparel and beauty increasing by over 200% [6] Promotional Strategies - The 11.11 event features simplified promotional tactics, with discounts as low as 10% and additional coupon packages available for consumers [8] - A series of themed "Surprise Days" will be held, offering a variety of engaging activities and products to enhance consumer experience [12][14] - JD.com is also leveraging AI and smart logistics to improve service efficiency and customer satisfaction during the event [20][21] Product Highlights - Notable product categories include health-related items, with sales of weight management and nutritional supplements increasing significantly [9] - Fresh produce, particularly durian, has become a top choice among consumers, with sales rising by 420% [8] - The introduction of a new "National Good Car" in collaboration with CATL and GAC Group will be exclusively available on JD.com during the event [19] Logistics and Technology - JD.com is deploying advanced AI and smart logistics solutions to enhance operational efficiency, with over 66,000 logistics employees and 3,600 warehouses involved in the 11.11 event [22] - The integration of smart devices and AI tools is expected to improve delivery times and reduce logistics costs significantly [21][22] - The company has achieved full coverage of free shipping in several remote regions, saving consumers substantial shipping costs [22]