行业观察｜淄博烧烤何以从“网红”转向“长红”？

Core Insights - The popularity of Zibo barbecue transcends the food itself, rooted in the cultural heritage of the region, which has been built over thousands of years [1] - Zibo barbecue has successfully rebuilt consumer trust through transparent pricing and fair transactions, addressing concerns over inflated prices and deceptive practices [1] - The social aspect of Zibo barbecue fosters connections among individuals, creating a communal experience that enhances emotional bonds and collective memory [2] Consumer Experience - The local government and businesses have responded effectively to the surge in visitors, optimizing services and maintaining a welcoming atmosphere to ensure a positive experience [3] - Zibo barbecue is evolving from a mere dining experience to a cultural journey, integrating culinary offerings with local tourism to enhance visitor engagement [4] Cultural Integration - The initiative of "barbecue + cultural tourism" allows visitors to extend their experience beyond just eating, promoting a deeper understanding of Zibo's rich cultural heritage [4] - The transformation of traditional culture into contemporary experiences has revitalized Zibo's cultural identity, making it appealing to modern tourists [4] Future Outlook - The sustainability of Zibo barbecue's popularity remains to be seen, but it serves as a case study for other cities on how to transition from fleeting trends to lasting cultural significance [5]