关闭电商，取消外卖，让实体经济重获新生，这个建议靠谱吗？

Core Viewpoint - The rise of e-commerce and food delivery services has significantly impacted the physical retail sector, leading to challenges for brick-and-mortar stores amid changing consumer behaviors and economic conditions [1][3]. Group 1: Impact of E-commerce and Food Delivery - E-commerce sales in China reached 10.8 trillion yuan, accounting for 24.5% of total retail sales, with online shopping users numbering 842 million by the end of 2021 [1]. - The food delivery market is projected to approach 941.74 billion yuan in 2022, with online food delivery users reaching 544 million [1]. - The shift towards online shopping and food delivery is driven by modern urban lifestyles, particularly among younger generations who prefer convenience and competitive pricing [3]. Group 2: Challenges Faced by E-commerce and Food Delivery - Despite the growth, e-commerce faces criticism over product quality, with consumers reporting frequent issues such as poor durability and discrepancies between online images and actual products [5]. - The food delivery sector also grapples with concerns over food safety and quality, alongside the potential negative impact on social interactions and health due to over-reliance on delivery services [5]. Group 3: Strategies for Physical Retailers - Physical stores can expand their online sales channels and adopt an O2O (online-to-offline) model to capture market share from e-commerce [6]. - Differentiation is key for physical retailers, leveraging unique advantages such as in-person product experiences and superior after-sales service to attract customers [6].