Salesforce's Agentforce software is coming to OpenAI's ChatGPT
salesforcesalesforce(US:CRM) CNBC·2025-10-14 18:48

Core Insights - Salesforce is increasing partnerships with generative AI leaders to mitigate business risks associated with rapid AI growth [1][4] - The company is integrating AI models from OpenAI and Anthropic into its Agentforce 360 software, expanding its capabilities beyond text to include voice calls [2][3] - Salesforce's stock has decreased by approximately 26% this year, contrasting with a 13% gain in the S&P 500, as investors seek faster revenue growth [4] Partnerships and Collaborations - Salesforce will collaborate with Anthropic to integrate Agentforce 360 into Claude, enhancing its AI capabilities [3][8] - The company is adopting Anthropic's Claude Code programming product within its engineering organization [8] - Other large software companies, such as Atlassian and Microsoft, are also forming partnerships with AI developers to enhance their offerings [5] Product Features and Developments - Agentforce 360 will allow users to access corporate information and create charts in Tableau via the ChatGPT assistant, which has over 800 million weekly users [6] - Companies working with both OpenAI and Salesforce will be able to utilize ChatGPT's instant checkout feature for product sales [7] - Salesforce plans to focus on regulated industries, starting with financial services, in collaboration with Anthropic [7] Market Position and Strategy - Salesforce's revenue from Agentforce has been described as "modest" by Morgan Stanley analysts, who maintain a buy rating on the company [4] - CEO Marc Benioff emphasizes the importance of Salesforce tools being utilized by next-generation AI companies, indicating a strong market position [9]