叛“途”的真相

Core Viewpoint - The separation of Zong Fuli from Wahaha represents a strategic choice rather than an emotional departure, focusing on the reorganization of resources and pathways for future business success [3][4]. Group 1: Brand and Channel Dynamics - The trademark serves as an identity, while the channel is essential for product survival, emphasizing the importance of maintaining distribution networks during transitions [4][5]. - Zong Fuli's decision to resign as chairman and re-enter the market with a new trademark reflects a prioritization of channel stability over brand loyalty, indicating a rational approach to business restructuring [3][4]. - The existing distribution network of Wahaha, comprising thousands of distributors and retail points, is a valuable asset that can facilitate the introduction of new products quickly [4][5]. Group 2: Market Education and Consumer Behavior - New trademarks require time for market education, but a strong channel can significantly reduce the cost of initial consumer trials, making it easier for new products to gain traction [4][5]. - Consumer loyalty in fast-moving consumer goods often begins with convenience, highlighting the importance of physical presence in retail spaces for brand visibility and sales [5]. Group 3: Strategic Choices and Future Growth - Zong Fuli's approach is characterized by a focus on channel management, product testing, and pricing strategies, which may yield higher success rates than competing for brand recognition alone [5]. - The concept of "rebellion" in this context is about recognizing the need for change and prioritizing the right order of actions to avoid being hindered by outdated symbols and paths [5].