Sou Hu Cai Jing·2025-10-14 22:50Core Insights - JD.com reported a significant increase in active users and sales during the 11.11 shopping event, with a 47.6% year-on-year growth in active users and over 70% growth in orders for electronic categories [1][4] - The event featured a variety of promotional activities, including the launch of the "采销推荐" section to help consumers find value products and the introduction of eight surprise days with celebrity collaborations [3][12] User Engagement and Sales Performance - JD.com’s app saw a 47.6% increase in active users from October 9 to 10, leading the industry in user growth [1] - Orders for electronic products, including home appliances and mobile devices, surged over 70% year-on-year, solidifying JD's market leadership [4][6] Product Categories and Trends - Sales of AI-related products, such as smart robots and 3D printers, experienced substantial growth, with smart robots increasing by 500% and AI glasses by over 300% [6] - The fashion sector also thrived, with nearly 2000 brands seeing over 200% growth in sales, particularly in winter apparel [7] Special Promotions and Discounts - JD.com introduced significant discounts, with some products available at as low as 10% of their original price, and offered up to 2111 yuan in coupons for consumers [10][11] - The event included a "super flash sale" and various live-streaming promotions featuring celebrity endorsements [11] Logistics and Technology Integration - JD.com implemented advanced AI and logistics technologies, including the "超脑+狼族" smart device cluster, enhancing operational efficiency by nearly 20% [15][18] - The logistics network involved over 660,000 employees and 3600 warehouses, ensuring rapid delivery, especially to remote areas [18] New Product Launches and Collaborations - The event featured the launch of a "national good car" in collaboration with CATL and GAC Group, available exclusively on JD.com [14] - JD.com also emphasized the introduction of new products from major brands like Xiaomi and iPhone, along with various promotional activities [13]