李璐：迎接文化产业“数智时代”

Core Viewpoint - The cultural industry in China is experiencing significant growth and transformation during the "14th Five-Year Plan" period, contributing positively to the national economy and regional development [1][4]. Group 1: Economic Impact - In 2023, the added value of China's cultural and related industries reached 5.95 trillion yuan, accounting for 4.59% of GDP [1]. - By 2024, the cultural industry is projected to achieve operating revenue of 19.14 trillion yuan, representing a 37.7% increase compared to 2020 [1]. - The added value of the cultural industry is expected to exceed 5.0% of GDP by the end of the "14th Five-Year Plan" period, enhancing its role in promoting consumption and stabilizing employment [1]. Group 2: Industry Characteristics - The cultural industry is characterized by an increasingly optimized structure, with a deeper integration of cultural, tourism, and commercial sectors. In 2024, the cultural service industry is expected to generate operating revenue of 10.91 trillion yuan, a year-on-year growth of 7.4%, making up 57.0% of total cultural industry revenue [1]. - The profit margin for the cultural industry is projected to reach 9.3% in 2024, driven by structural optimization [1]. - Technological innovation is leading the growth of new economic models and industries, with revenue from technology-intensive and creative-intensive sectors growing significantly, including broadcasting and internet services, which saw a 12.4% increase [2]. Group 3: Cultural and Economic Synergy - The cultural industry is increasingly supporting public cultural initiatives, creating a mutually beneficial relationship between cultural industries and cultural undertakings. For instance, over 12,000 intangible cultural heritage workshops have been established, generating employment for more than 1.2 million people [3]. - Traditional cultural elements are being integrated into modern products, particularly in the gaming industry, which is attracting younger generations to explore traditional culture [3]. - The international influence of Chinese culture and the competitiveness of Chinese manufacturing are gradually improving through the revitalization of traditional cultural resources [3]. Group 4: Future Directions - To sustain the growth of the cultural industry, efforts should focus on digital transformation, particularly in underdeveloped regions, and the establishment of a national cultural big data platform [4]. - There is a need to deepen the integration of cultural and tourism sectors and enhance public cultural services, including expanding free access to cultural facilities [4]. - Promoting international cultural cooperation and simplifying export processes for cultural products will enhance the global reach of Chinese culture [4].