Core Insights - The rise of short dramas is transforming the relationship between actors and management companies, redefining the concept of "management company" and positioning actors as true "employees" rather than mere stars [3][10][24] Group 1: Industry Transformation - The short drama industry has shifted from a traditional long-term production cycle of 12 to 18 months to a highly accelerated process, with projects being completed in a matter of days [4][9] - This rapid production cycle necessitates an industrialized mindset across the industry, emphasizing process-driven approaches over creative-driven ones [4][10] - The "project-based" operation model allows management companies to maximize profits by batch processing projects and modularly assigning actors [7][9] Group 2: Actor Management and Evaluation - Actors are now evaluated based on quantifiable metrics such as click-through rates, completion rates, and interaction levels, leading to a more structured and performance-oriented management approach [10][15] - The training for actors has shifted from idol cultivation to skill enhancement, resembling corporate training programs [15][24] - The management system has introduced a high-pressure competitive environment where actors must consistently perform to avoid being sidelined [15][24] Group 3: Power Dynamics in Management Companies - The traditional power structure where star actors dictate the fate of management companies is being replaced by a system-oriented approach, focusing on the efficiency of project production rather than individual star power [18][20] - Management companies are increasingly adopting a "de-head" strategy, diversifying their talent pool to mitigate risks associated with individual actors [20][22] - This shift has transformed management companies into entities that prioritize system capabilities over mere talent packaging, enhancing their ability to produce successful projects [20][24] Group 4: Opportunities and Challenges for Actors - The new model lowers the barriers to fame for actors, allowing them to gain exposure without relying solely on traditional media resources [22][24] - However, this system can also confine actors to specific roles, making it difficult for them to break out of established character types [22][24] - Some companies are exploring models that leverage short dramas to build a pathway for actors to transition into longer formats, thus extending their career longevity [22][24]
从“签艺人”到“管员工”，短剧让经纪公司职场化
3 6 Ke·2025-10-15 00:41