绿色智能产品受追捧 国庆假期智能家居产品销售额增长显著

Core Insights - The home furnishing industry is experiencing a surge in demand for green and smart products during the National Day holiday, indicating a significant trend towards sustainability and technology integration [1][2] - Sales data from major e-commerce platforms shows a 19% increase in energy-efficient appliances, a 20.7% increase in smart refrigerators, and a 16.8% increase in smart home products during the first four days of the holiday [1] - The government's policies promoting green consumption and the development of smart home appliances are driving the transformation of the home furnishing industry [1][2] Group 1 - The National Day holiday is viewed as a "golden observation window" for home furnishing consumption, with a notable rise in green and smart products reflecting precise market demands and industry upgrades [1] - The shift from selling individual furniture to offering comprehensive space solutions, including storage, smart technology, and after-sales services, is becoming essential for companies [1] - The implementation of home renovation policies in various regions, which include subsidies for smart toilets and water purifiers, is unlocking consumer potential and enhancing living standards [2] Group 2 - The smart home appliance market in China is projected to reach approximately 756 billion yuan in 2024, with a year-on-year growth of 3%, and is expected to grow to 793.8 billion yuan by 2025 [2] - The integration of green and smart technologies is anticipated to become a core competitive advantage in the home furnishing industry, driven by the dual carbon goals and continuous digital advancements [2] - Companies must increase R&D investments to develop more green and smart products that meet consumer demands to remain competitive in the market [2]