Core Viewpoint - The company has made a significant investment in Indonesia by acquiring land, buildings, and equipment to enhance its supply chain and resource control in the coconut beverage industry [1][2] Group 1: Investment Details - The company’s subsidiary in Indonesia signed a land sale agreement with PRIMA COCO for approximately 900 billion Indonesian Rupiah (about 38.71 million RMB) [1] - The total investment for the Indonesian project will not exceed 21 million USD, marking a key step in the company's upstream raw material layout in Southeast Asia [1] - The acquired assets include five land use rights (total area of 43,800 square meters), 12 buildings, and 523 pieces of equipment, with a market value of approximately 981.06 billion Indonesian Rupiah (about 43.46 million RMB) as of June 30, 2025 [1] Group 2: Strategic Importance - The company has emphasized the importance of building a strong supply chain in the coconut beverage industry, with Indonesia being a major source of coconut raw materials [1] - The acquisition will enhance the company's ability to control upstream resources, ensuring stability and safety in the supply of core product ingredients [1] - The company is focused on a "from source to product" full industry chain layout, aiming to establish a raw material supply system centered in Southeast Asia [2] Group 3: Product Development and Market Strategy - The company plans to improve supply chain efficiency and strengthen raw material procurement and cost advantages through the Indonesian project [2] - Recent product innovations include a brand refresh for coconut water series products and the launch of new beverages, expanding the price range to cater to diverse consumer needs [2] - The company will continue to develop new products and marketing strategies to meet the varied demands of different sales channels and consumer groups [2]
欢乐家布局印尼产能 发力全产业链