一年卖出几十万条无痕内裤,如何抓住商机?
Hu Xiu·2025-10-15 02:01

Core Insights - The article features Relo brand founder You Shaofeng, who has successfully launched a new sportswear brand that has achieved significant sales on Xiaohongshu, particularly with a seamless sports underwear product that sells over 100,000 units monthly [1] Group 1: Company Performance - Relo's seamless sports underwear has become a top-selling item in its category on Xiaohongshu, indicating strong market demand and effective branding strategies [1] - The brand's success is attributed to a combination of innovative product design and a keen understanding of user needs, which has allowed it to stand out in a competitive market [1] Group 2: Business Strategy - Initially, the brand was operated by a single individual leveraging AI technology, showcasing a modern approach to business operations and customer engagement [1] - The founder's ability to identify and capitalize on user demand has been crucial in propelling the brand's growth and establishing a loyal customer base [1]