3 6 Ke·2025-10-15 02:04Group 1 - Douyin and Kuaishou are intensifying their efforts in the social domain by updating features like "Daily" and "Sayings" and testing a new social app called "Haihai" [1][2] - Douyin's previous attempts at social products, such as Duoshan, have not succeeded, leading to their discontinuation, while Kuaishou has also launched several social products with limited impact [2][3] - Recent updates include Douyin's enhancements to the "Daily" module, allowing users to post multimedia content with time-limited visibility and introducing a notification mechanism for friends' updates [3][5] Group 2 - Kuaishou has introduced features like "Nearby People" and "Sayings," which allow users to share multimedia content and interact with friends, resembling social media platforms like QQ Space [5][6] - Kuaishou's "Little Note" feature enables anonymous messaging, enhancing user interaction, while group chat functionalities are being promoted through events [6][7] - The push for social features is driven by the natural user demand for interaction within the platforms, as articulated by Kuaishou's CEO, who envisions a diverse and content-rich community [7][10] Group 3 - The decline in content scarcity on short video platforms necessitates new strategies to retain user engagement, as competition from platforms like WeChat's video accounts intensifies [10][11] - Social features can enhance commercial monetization opportunities by integrating e-commerce and live streaming, thereby increasing platform vitality [11][13] - The challenge lies in changing user perceptions, as most users view Douyin and Kuaishou primarily as entertainment tools rather than social platforms [14][17] Group 4 - The inherent weaknesses of social interactions on Douyin and Kuaishou stem from their focus on interest-based connections rather than strong social ties, making it difficult to maintain active groups [16][18] - The conflict between algorithm-driven content distribution and relationship-driven engagement poses a challenge for fostering genuine user interactions [16][19] - The long-term success of social features on these platforms will depend on their ability to develop unique social models distinct from traditional social networks [19][20]