海尔三筒洗衣机年末出口欧洲，填补当地空白

Core Insights - The rise of consumer awareness regarding garment health management is driving the trend of segmented washing in the home appliance market [1] - Haier's three-tub washing machine has rapidly gained popularity in the domestic market and is set to launch in Europe after successful entry into Southeast Asia [1] Group 1: Product Innovation - Haier's three-tub washing machine features a unique design with a 10kg large tub and two 1kg small tubs, allowing for precise segmentation of laundry, which can save approximately 50% of washing time [1] - The product incorporates advanced technologies such as UV sterilization and 95°C high-temperature washing, providing specialized disinfection for different types of garments [1] - AI technology is integrated into the washing machine for intelligent detergent dispensing, enhancing the user experience [1] Group 2: Market Performance - At the IFA in Germany, Haier's three-tub washing machine attracted significant attention, resulting in over one million orders during the event [1] - The product has achieved over 72 million online exposures in Europe, setting historical records for viewership across multiple media platforms [1] - Haier's washing machine industry leads in sales and revenue among Chinese companies in Europe, with top market positions in various countries including the UK, Italy, Spain, and France [2]