Core Insights - The Chinese snack industry, valued at over 1 trillion RMB, is experiencing a pivotal transformation driven by channel evolution, particularly the rise of discount snack stores as a key growth engine [1][6][20] Market Overview - The market size of the Chinese snack industry is projected to reach 1.1 trillion RMB by 2024, but the annual growth rate is expected to slow to 2-3% from 2024 to 2027 [2][6] - Traditional retail channels are losing market share, while discount snack stores are rapidly gaining traction, becoming the new battleground for brand growth [6][20] Discount Snack Stores - Discount snack stores have achieved a remarkable compound annual growth rate (CAGR) of 38% from 2019 to 2024, with expectations to continue growing at a CAGR of 14% from 2024 to 2027 [7][10] - The number of discount snack stores has surged to 45,000, with a potential ceiling of over 70,000 stores, indicating significant room for future growth [10][19] - The market is currently dominated by two major groups, accounting for nearly two-thirds of the store share [14] E-commerce Trends - The focus of e-commerce growth is shifting towards content platforms, which enhance consumer engagement through entertainment and social interaction, surpassing traditional e-commerce platforms in user attraction [16][20] - Content platforms like Douyin and Kuaishou are becoming essential for driving impulse purchases and integrating consumer lifestyles [16] International Expansion - Southeast Asia presents a significant growth opportunity for Chinese snack companies, with a projected CAGR of 6% from 2024 to 2029, despite the market size being only 24% of China's in 2024 [20] Strategic Implications for Brands - Brands must adapt to the structural changes in channels by implementing robust product strategies and agile marketing plans to avoid being outpaced by the evolving market [24] - Leading brands are establishing a strong presence in discount snack stores while balancing sales growth with profit margins in online channels [24]
渠道巨变！中国零食行业的新机会来了
Hua Er Jie Jian Wen·2025-10-15 03:42